Content Marketing

/Content Marketing

How To Make Blog Post Digests with

By | March 6th, 2015|Blog, Case Studies, Content Marketing, How To|

If you write a lot of blog posts, getting them all into one place can be really useful. Having a digest of sequential blog post can streamline your promotion strategies on social media, and also serve as an easy reference tool for when you need links in the future. Case study: The Aware Show The [...]

How to Find Copyright-Free Images For Your Blog Posts

By | March 19th, 2014|Blog, Content Marketing, Graphic Design|

Featured images for blog posts look great. Blog posts with featured images enhance visual appeal, increase clickthroughs, and augment the user experience on your blog. (With clever use of titles and ALT tags on each image, you can even boost your SEO.) It is really easy to find images online, and downloading them is a [...]

High Five! Custom Image Design With Your Emails

By | March 2nd, 2014|Blog, Content Marketing, How To|

Recently a friend of mine moved to Ojai, and I wanted to reach out and make an impression. So I decided to send him an Ace of Sales Email Greeting and give him an ‘Ojai Five.’ Making this customized image only took a few minutes. I’ll walk you through how to customize your own photos in [...]

4 Lessons Learned from Content Marketing

By | February 19th, 2014|Blog, Content Marketing, Guest Posts|

Guest Post by Becki Andrus Content marketing is one of the most effective ways to build a real, solid relationship with your customer base. I learned this lesson firsthand when I installed an opt-in form on my blog, and started offering a free ebook to anyone who signed up for my newsletter. With [...]

Five Tips for Pitching your Freelance Writing

By | January 13th, 2014|Blog, Content Marketing, Entrepreneur, Guest Posts|

Guest Post by Amber Adrian Sending your work out into the world can be intimidating. But whether you’re looking to make money with freelance writing or submitting guest posts to build your audience, it doesn’t have to be a daunting hurdle. Here are five ways to help you clear the fence. 1. Research [...]

Ask Your Personal Network About Your Personal Branding

By | November 7th, 2013|Blog, Business, Content Marketing, Entrepreneur, How To|

When you’re defining your personal branding, it’s easy to get trapped into relying on only your own impressions of yourself. After all, who knows you better…than you? However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them [...]

Schedule the Appointment And The Reminder Email

By | October 3rd, 2013|Blog, Content Marketing, Entrepreneur, How To|

You’ve arrived five minutes early to your appointment. You think there’s a good chance this could lead somewhere… …until twenty minutes later, when you call to find out that, yes, they’ve forgotten all about you. No-shows waste your time (and your reputation). Protect your time. Prevent appointment no-shows from happening by sending 2 emails with [...]

How To Plan Email Newsletter Campaigns With Trello

By | August 13th, 2013|Blog, Content Marketing, How To|

For project management, brainstorming, and collaboration, my favorite tool of all time is Trello. Trello is a virtual bulletin board, where you create drag-and-drop lists populated with cards. Every card can have labels, assigned members, checklists, comments, file attachments, and more. Every list lets you drag and drop the cards, allowing you to arrange your [...]

How to Change your Twitter Username in One Hour with No Impact

By | June 14th, 2013|Blog, Content Marketing, How To|

I changed my Twitter handle last month. The net impact on my social media has been zero. No followers lost, no awkward broken links, no drop in my Klout score. Changing your Twitter handle used to mean that you killed one profile and started another. Now, with just a few simple steps, you can change [...]

Commenting as a Blog Promotion Strategy

By | April 29th, 2013|Blog, Content Marketing|

One of the most powerful, overlooked methods of blog promotion is making blogger friends. Blogs that have overlapping audiences with your own are read by people who would probably read your blog. They are also written by people who would read your blog. People who would promote your blog. If you were friendly. How do [...]

Load More Posts


To get these 10 worksheets,

and map out every stage

from stranger to customer.

Success! Check your email for your workbook.