I looked around, surprised at the sudden silence: I had a moment to write. It was a Saturday. The kids were getting into the car with my wife, and I had an hour to myself, alone with my laptop. A few years ago, I would have spent the first ten minutes preparing to write. Instead, [...]
I post on a lot of different blogs every month. If you want to see where else I'm writing, here is a sample from January. The Ace of Sales blog Top 4 Time Savers for Social Media - I review my favorite 4 time-saving tools in social media. (I manage more than 50 social [...]
There are nearly seven billion people in the world today. Why would anyone stop what they’re doing and talk to you? It's an important question for anyone, but if you’re involved in sales, self-marketing, or running your own business, you have to be interesting to new people all the time. New customers, new prospective customers, [...]
As a content marketer, I read a lot of blogs. Many of the blogs I read are about content marketing in general, and about getting more customers through content marketing in particular. This week, I read these 5 blog posts and realized they contain everything a beginning content marketer needs to get up and running [...]
You're setup with an email newsletter, but nobody is subscribing. Dangle the carrot, or I'll give you the stick. People are already dealing with information overload in their email inboxes. In order to overcome someone's reluctance to add to their inbox problem, you have to solve a different problem for them. Offer to solve a [...]
Content Management System. This is how you make changes to your website. The back-end interface on sites built in Wordpress, Drupal, and Joomla allows you to quickly and easily make changes to your website without having to know computer programming code. All you need is a username and password. Do I have to have a [...]
Although I primarily work in Wordpress, there are times I really like working in other platforms. I'd been itching to take the new Squarespace platform out for a spin. Priority Payments NW had a website in Squarespace 5, and came to Pura Vida MultiMedia with a need to upgrade. The New Squarespace 6 I'll admit, [...]
A pet project that was years in the making, The Amazing Life Formula is an ambitious information product that combines content marketing, interactive PDF downloads, and personal development. It's no accident that my life transformed, and I run my dream business from my laptop in tropical paradise. I made this happen. By studying the masters of [...]
This was one of my favorite projects; a new website, new logo, new brand. Jane Gregson is a real estate agent who is well known in Southern Costa Rica. She also has a tour company, guiding people from retirees to honeymooners around the country. When someone wants to know how to get hings done here, [...]
For the last couple of years, I have styled myself by my favorite, all time best job title of my life: DIGITAL NINJA. As my business is growing, from a one-man shop into an agency, and my role in my projects is changing from artist to manager, I have decided it is time for an [...]