How To

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How To Make Blog Post Digests with List.ly

By | March 6th, 2015|Blog, Case Studies, Content Marketing, How To|

If you write a lot of blog posts, getting them all into one place can be really useful. Having a digest of sequential blog post can streamline your promotion strategies on social media, and also serve as an easy reference tool for when you need links in the future. Case study: The Aware Show The [...]

What to do when your name’s domain name is taken

By | January 26th, 2015|Blog, Business, Hacks, How To, Web Design|

Yourname.com is owned by somebody else. Does that mean you are exiled from the internet? Of course not! This is an opportunity to get clever about how to shoehorn your name into a website URL. Here are three options: Option one - Check the other TLDs. Around the world, .com is seen as the most 'reputable' [...]

How To Change All Your Passwords After Heartbleed

By | April 9th, 2014|Blog, Hacks, How To, Productivity|

You need passwords. For your banking, email, and social media profiles, you need passwords for every account. And Heartbleed has made every password you've ever had very, very vulnerable. What Is Heartbleed? Heartbleed is a security flaw in OpenSSL, the open-source security certificate that encrypts sensitive data. SSL (Secure Sockets Layer) is a protocol that [...]

High Five! Custom Image Design With Your Emails

By | March 2nd, 2014|Blog, Content Marketing, How To|

Recently a friend of mine moved to Ojai, and I wanted to reach out and make an impression. So I decided to send him an Ace of Sales Email Greeting and give him an ‘Ojai Five.’ Making this customized image only took a few minutes. I’ll walk you through how to customize your own photos in [...]

Ask Your Personal Network About Your Personal Branding

By | November 7th, 2013|Blog, Business, Content Marketing, Entrepreneur, How To|

When you’re defining your personal branding, it’s easy to get trapped into relying on only your own impressions of yourself. After all, who knows you better…than you? However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them [...]

5 Step Formula: How to Earn More Referrals

By | October 17th, 2013|Blog, Business, Entrepreneur, How To|

You strike up a conversation with a guy at a coffee shop. It’s a good chat. You’ve made an acquaintance. Congratulations! At this point in the new relationship, how comfortable are you with asking him to borrow his car? How about inviting yourself over to his house for dinner that evening? Awkward silence, right? If you’re [...]

Schedule the Appointment And The Reminder Email

By | October 3rd, 2013|Blog, Content Marketing, Entrepreneur, How To|

You’ve arrived five minutes early to your appointment. You think there’s a good chance this could lead somewhere… …until twenty minutes later, when you call to find out that, yes, they’ve forgotten all about you. No-shows waste your time (and your reputation). Protect your time. Prevent appointment no-shows from happening by sending 2 emails with [...]

How To Plan Email Newsletter Campaigns With Trello

By | August 13th, 2013|Blog, Content Marketing, How To|

For project management, brainstorming, and collaboration, my favorite tool of all time is Trello. Trello is a virtual bulletin board, where you create drag-and-drop lists populated with cards. Every card can have labels, assigned members, checklists, comments, file attachments, and more. Every list lets you drag and drop the cards, allowing you to arrange your [...]

How to Change your Twitter Username in One Hour with No Impact

By | June 14th, 2013|Blog, Content Marketing, How To|

I changed my Twitter handle last month. The net impact on my social media has been zero. No followers lost, no awkward broken links, no drop in my Klout score. Changing your Twitter handle used to mean that you killed one profile and started another. Now, with just a few simple steps, you can change [...]

5 Essential Apps for Running a Lifestyle Business from your Laptop

By | May 30th, 2013|Blog, Entrepreneur, How To, Productivity, Slider|

Traveling around the world, you can run a lifestyle business from your laptop with just 5 apps. No matter what service you provide, you can have clients anywhere across the globe. You just need a way for money to flow from their bank to your pocket. These are the 5 apps that I use to [...]

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