Featured images for blog posts look great.
Blog posts with featured images enhance visual appeal, increase clickthroughs, and augment the user experience on your blog.
(With clever use of titles and ALT tags on each image, you can even boost your SEO.)
It is really easy to find images online, and downloading them is a snap. But many bloggers don’t know what images they are allowed to use, and penalties for copyright infringement keep some bloggers from using any images at all.
There are 3 different ways to safely source images for your blog, and listed below are a few different websites for each source.
1. Creative Commons
Creative commons images are photos that are specifically licensed for public use.
With creative commons images, the photographer shares the rights of the photo under their choice of terms.
Sometimes you are able to use the photo with only listing credit to the photographer.
Some images require links back to the originating site.
There are some other licenses where the photographer will allow use of the photo, but requires that you ask permission before using it.
Some of the most popular creative commons websites are:
Puzzling through the different Creative Commons licenses can be confusing. Here is the least you need to know:
- They all require attribution (putting ‘Photo By[suchandsuch]’ wherever the photo is used).
- The less restrictions, the better for you.
- The best license for bloggers is ‘share-alike commercial reuse with modification.’
I keep a bookmark for a Google Images search with these filters; click here to do the same.
2. Royalty-Free Libraries
The best thing about these libraries is they do not require attribution.
The images are free to use, the photos are decent quality, and the libraries are large enough to find just about any type of image you need
.The only downside is that other bloggers have access to these same libraries, and so the best images will tend to make the rounds on lots of blogs. Your blog post on positive thinking may have the same featured image as someone else’s blog post on colon cleansing, so these images will not be orginial or unique to your blog.
These libraries are great to use if you need a lot of images and no budget. You can spend an afternoon searching for a featured image for every blog post you’ve written in the past year. (Couldn’t you?)
3. Commercial Stock Photo Libraries
When you want the perfect image, it’s best to pay for it.
If you don’t mind paying to use an image, you can join a stock photo site which offers a variety of images that you can buy the rights to.
Many of these stock photo sites offer membership options, reducing the fee per image if you are buying blog post images on a regular basis.
By purchasing a stock photo for a few dollars, you have a permanent license to use it and distribute it however you wish.
- istockphoto – the dominant player in online images
- Graphicstock – good for vectors and illustrations, too
- Dreamstime – excellent alternative to istockphoto
These images are less likely to be used by other websites, due to the paywall.
What are the Potential Legal Problems from using copyrighted images on your blog?
Using a copyrighted image on your website might result in legal action from the licensing company.
They will likely ask you to remove the image, and they often charge usage fees retroactively for using the image.
The retroactive fees can be quite expensive, sometimes as much as several thousand dollars.
These legal problems can be dodged by avoiding copyrighted images all together, unless you pay the royalty fees which give you permission to use the image.
What other resources are there?
Out of the dozens (okay, hundreds) of photo libraries on the web, I only highlighted these nine.
Do you have a great resource to share?
Or a question I didn’t answer here?
Leave a link in the comments!