Content Marketing

/Content Marketing

Personal Development Website for Dads

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I must confess, I made this website for dads because I wanted to show off all the cool tricks I can do as a blogger. For years, I have been blogging on other people's websites, and designing fantastic interactive experiences for clients. Until I made BeTheBetterDad.com, I didn't have a pretty palace to call my own on the Internet. So I made one. This project came out of a deep investigation during Pioneer Nation into what I [...]

Social Media Shareable Image Design

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Here are some images I have designed. Follow Caelan's board Social Media Graphic Design on Pinterest. People share things that make them feel valuable to their audience. When designing a social media image, there are 5 main considerations: It has to look pretty. It has to be the correct dimensions to look good on the platform. It has to clearly convey a single idea. It should create an emotional reaction in the viewer. It can direct [...]

Ebook Design and Copywriting

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Your ebook does not have to be a block of text in a PDF. That's boring. Your website has clickable images, playable videos, and plenty of photos to remain in visual engagement with the reader. Your ebook should be the same way. Visual Ebook Design and Ebook Copywriting From introductory PDF articles, enticing new subscribers to your email list, to long-form multi-module information products, I can create a magazine-style layout for your PDF. You can provide the [...]

Prospecting Campaign with Content Marketing

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Plum Deluxe was ready to launch a new ebook! And they wanted to make an impact. Targeting PR professionals representing high-lifestyle brands, the Plum Deluxe Prospecting Campaign centered around the ebook 'Why Visual Content is a Must-Have Upgrade to your Online Marketing.' The ebook was written by Andy Hayes, the mastermind behind the Plum Deluxe brand. After a marketing consultation, I created a landing page that would require email subscription in order to download his [...]

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