Plum Deluxe was ready to launch a new ebook!
And they wanted to make an impact.
Targeting PR professionals representing high-lifestyle brands, the Plum Deluxe Prospecting Campaign centered around the ebook ‘Why Visual Content is a Must-Have Upgrade to your Online Marketing.’
The ebook was written by Andy Hayes, the mastermind behind the Plum Deluxe brand. After a marketing consultation, I created a landing page that would require email subscription in order to download his free PDF.
Prospecting Campaign Landing Page
My favorite part was creating the landing page wine gif.
(‘always go for the chuckle,’ as my clown teacher used to say.)
Prospecting Campaign Autoresponders
The follow-up autoresponders delivered the ebook first, and then offered the new subscribers opportunities to sponsor content on Plum Deluxe’s well-read blog. The newsletters were designed in Ace of Sales and fulfilled through Aweber, tying together two of the most powerful email marketing platforms.
Plum Deluxe now has a CRM that I custom-designed for their new prospecting campaign, and they are able to train their new sales professionals on using this platform for outbound marketing using the PDF manuals I created.
Another excellent call this morning with @caelanmac – a true, class act professional.
— Andy (@andrewghayes) June 28, 2013