A big show, a national star, and a weekend festival of potential attendees. When the Portland Gay Men's Chorus needed to get the word out about their concert, Revolution!, they hired Pura Vida MultiMedia to get people's attention during Pride weekend. The PGMC just finished a rebranding of their logo, and decided to introduce their [...]
You don't have to give up your phone number when you end your cell phone contract, or move from where your landline is located. Google Voice can save you. Sign up for a free Google Voice account at www.google.com/voice. You will need to sign in with your Gmail / Google account. Select 'I want to [...]
Social Media is intimidating. Many people fear their Twitter account, because it seems like you have to be online all the time. You don't. You can still maintain a constant social media presence by scheduling your posts in advance. When you are working at optimum efficiency, you are batching your tasks in groups. Using a few technical tools, [...]
One of the biggest difficulties in maintaining a blog presence is the output of regular content. There are three ways to fill up your RSS feed and keep your readers engaged: Publish multiple authors on your blog Hire a ghostwriter to write your posts for you Schedule future posts and do all of your writing [...]
Chances are, you're reading this blog post on Safari or Google Chrome. because on Firefox and Internet Explorer, this website looks like crap. [UPDATE: The issue has since been resolved. But the insights remain.] I didn't know this until yesterday. I don't know how long it has had this problem. I do know that I [...]
Add me to your address book, with a scan of your smartphone! QR Codes, those hybrid step-siblings of UPC Barcodes, are picking up steam. They can be used for launching web pages, sending text messages, and...adding contacts. If you're the type of person who likes to get your contact info to lots of people (i.e. [...]
A Marketing Guru for the Holistic Community It takes a special kind of person to walk in both worlds: the etheric spiritual world that fuels our soul, and the practical business world that satisfies our needs. While many spiritual practitioners may be exceptional at what they do, if people don't know about them, they don't [...]
The words 'Pura Vida' when translated literally mean, 'Pure Life.' When taken in its most metaphysical sense, this is the correct way to use it. What is curious about the Costa Rican culture is that everyone uses this term, everywhere. Bank tellers say it to customers at the front of the line. Strangers say it [...]
[youtube]http://www.youtube.com/watch?v=XDohoPavchc What color is YOUR brand? This video by William Arruda at Reach Personal Branding goes over some of the most important considerations in selecting color for your brand.
If you are going to make content marketing a regular part of what you do, you need to set a blogging schedule (and stick to it). A blogging calendar can be a digital calendar, an excel spreadsheet, a physical paper calendar, or a series of post-it notes on your dry erase board. Whatever medium you [...]