You're setup with an email newsletter, but nobody is subscribing. Dangle the carrot, or I'll give you the stick. People are already dealing with information overload in their email inboxes. In order to overcome someone's reluctance to add to their inbox problem, you have to solve a different problem for them. Offer to solve a [...]
A good friend and author, Mikaela Jones, had a website through VistaPrint. She is a successful self-published author who was ready to step it up a notch. When her Little Book of Light sold more than 6,000 copies, she decided it was time to find a traditional publishing house that could provide her with greater [...]
Is it a clever crossover use of technology? Or potentially cumbersome and kinda lame? There are now QR codes that are automatically generated by MailChimp that lead scanners to a special page for signing up for your email newsletter. My initial reaction is that because this is still new, it's novel enough for early adopters [...]