Sarah Hahn wanted to be more than just an ordinary blogger. She wanted a revenue stream.

By combining two niche subjects – Gluten-Free baking and Natural Horsemanship – she has cleverly invited both demographics to overlap on her website.

The Content Marketing plan involves using natural horsemanship philosophy and horse training tips with amazing recipes for gluten free baking. What do Gluten Free and natural horsemanship have to do with one another?

The combination of recipes, horse training, and food reviews is supported by her Video Recipes, which will provide one revenue stream.

Another comes from the sale of her PDF (and POD) cookbook, an excerpt chapter of which is available for subscribing to her newsletter.

We helped to set all this digital architecture up with a strategized paywall, to encourage interaction and provide value before profits.

Check it out at