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The blog for Pura Vida MultiMedia, a Costa Rican website design creative agency. Blogging about Wordpress, content marketing, blog post planning, and productivity.

Brilliant social media advertising. For dogs.

By |2013-04-09T10:59:31-06:00March 29th, 2011|Blog, Case Studies|

GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a [...]

Portland Free Fitness

By |2019-07-12T06:54:40-06:00March 25th, 2011|Blog, Web Design|

This project included logo and web design, content marketing, and social media: everything we love to do. While the client Portland Free Fitness was compiling the ebook, a PDF directory of all the free fitness trials in the Portland area, we built the ecommerce architecture that allowed for: secure payment through Paypal hosting of the [...]

Gary Vaynerchuk’s Thank You Economy

By |2019-07-12T06:54:40-06:00March 22nd, 2011|Blog, Content Marketing, Portland, Reviews|

I had the great privilege to meet Gary Vaynerchuk last night at Powell's books. If you don't know who @garyvee is, get a Twitter account, already! Vaynerchuk is one of the most influential social media thought leaders online today. He has used social media as a business strategy, building relationships the way small-town economies had [...]

10 Tips for Hot SEO Content

By |2019-07-12T06:54:40-06:00March 19th, 2011|Articles, Blog, Content Marketing|

To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines.  I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]

Graphic Design on Short Notice

By |2019-07-12T06:54:40-06:00March 3rd, 2011|Blog, Graphic Design|

James Adair of PDX Home Loan.com called me up and said, 'Caelan, I need a brochure by Friday. Can you do it?' 'With pleasure,' I told him. The tri-fold brochure he needed had very specific standards to meet. As a Mortgage Broker, James had compliance standards to adhere to; as a former insurance agent myself, [...]

HIPPnet Video

By |2019-07-12T06:54:40-06:00February 20th, 2011|Blog, Portland, Video|

HIPPnet, the High Integrity Professionals of Portland, was a networking group that was preparing to change the location of their weekly meetings. I put together the Testimonial Video that showcased the members talking about their experience with the group, and why others should join. [youtube]http://www.youtube.com/watch?v=tzZGyYJCz7c

Real Estate Reset

By |2019-07-12T06:54:40-06:00February 16th, 2011|Blog, Portland, Video|

When Amanda Jones had an idea for a new business, she didn't quite know how to make it work. She sat down with us for a one-on-one marketing consultation to help (Re)Define her idea. At first, all she knew was that she wanted to use her skills as an energy healer to market to professionals [...]

Sales Manifestation

By |2019-07-12T06:54:41-06:00January 20th, 2011|Blog|

This project had been developed at another company prior to bringing us on board. With a logo already in hand, our web design team went to work transferring the old blog off of Drupal and into Wordpress, a much more user-friendly CMS. We customized the design to the existing logo and optimized the keywords on [...]

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