Does your business run better with a shotgun? Or a laser? When you want to hit something with a shotgun, you point it in a vague direction, and hope to hit something when you pull the trigger. With a laser, you have to be precise. Aiming at one specific point. Most small business owners have a scattershot [...]
I looked around, surprised at the sudden silence: I had a moment to write. It was a Saturday. The kids were getting into the car with my wife, and I had an hour to myself, alone with my laptop. A few years ago, I would have spent the first ten minutes preparing to write. Instead, [...]
You’ve got a website. It clearly spells out who you are, what you do, and why you’re amazing. It maybe even has a Call to Action to get visitors to send you their contact information, or purchase right then and there! Step 2, complete! Step 1 is tricky. How do prospective clients find your website? [...]