Last week I attended Pioneer Nation, a 3-day conference of solopreneurs and location independent entreproducers, organized by the same folks who put on the World Domination Summit. When I attended WDS last year I realized what Chris Guillebeau had done by bringing this community together: he gave us a digital guild. Before WDS, I was [...]
Does your business run better with a shotgun? Or a laser? When you want to hit something with a shotgun, you point it in a vague direction, and hope to hit something when you pull the trigger. With a laser, you have to be precise. Aiming at one specific point. Most small business owners have a scattershot [...]
There are nearly seven billion people in the world today. Why would anyone stop what they’re doing and talk to you? It's an important question for anyone, but if you’re involved in sales, self-marketing, or running your own business, you have to be interesting to new people all the time. New customers, new prospective customers, [...]
You’ve got a website. It clearly spells out who you are, what you do, and why you’re amazing. It maybe even has a Call to Action to get visitors to send you their contact information, or purchase right then and there! Step 2, complete! Step 1 is tricky. How do prospective clients find your website? [...]
A Marketing Guru for the Holistic Community It takes a special kind of person to walk in both worlds: the etheric spiritual world that fuels our soul, and the practical business world that satisfies our needs. While many spiritual practitioners may be exceptional at what they do, if people don't know about them, they don't [...]
GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]
This was one of those unique projects that we LOVE to work on. Danger Man is an anonymous real-life superhero (RLSH) that wanted to increase his brand awareness to crossover into guerilla marketing for local companies. He hired us to create his logo and his website. By interviewing him about the broad capabilities of his unique [...]