As a content marketer, I read a lot of blogs. Many of the blogs I read are about content marketing in general, and about getting more customers through content marketing in particular. This week, I read these 5 blog posts and realized they contain everything a beginning content marketer needs to get up and running [...]
You’ve got a website. It clearly spells out who you are, what you do, and why you’re amazing. It maybe even has a Call to Action to get visitors to send you their contact information, or purchase right then and there! Step 2, complete! Step 1 is tricky. How do prospective clients find your website? [...]
Is it a clever crossover use of technology? Or potentially cumbersome and kinda lame? There are now QR codes that are automatically generated by MailChimp that lead scanners to a special page for signing up for your email newsletter. My initial reaction is that because this is still new, it's novel enough for early adopters [...]
Showcase PDX needed to communicate to their potential sponsors the opportunity to be had by partnering with them. After brainstorming with us during our marketing consultations, we wrote a script that conveyed their message succinctly. We created the video that helped them communicate quickly and effectively with their potential sponsors. And we produced a short [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]
This was one of those unique projects that we LOVE to work on. Danger Man is an anonymous real-life superhero (RLSH) that wanted to increase his brand awareness to crossover into guerilla marketing for local companies. He hired us to create his logo and his website. By interviewing him about the broad capabilities of his unique [...]