Ross Lukeman had studied a lot of online marketing.

He knew that he could leverage his unique expertise in sustainable home design into building a community – once he had a platform.

The platform he needed was a mix of newsletters, social media, and a video-friendly website.

When we began working together, he already had a logo he really liked. We built the newsletter architecture for him using MailChimp, and created a high-quality ebook design for a free PDF Download opt-in incentive.

Our website design focused around embedded video players from YouTube videos that Ross made on the topics that were important to his audience: sustainable construction, ecological home design, and recycled building materials.

Comment on one of his blog posts with your experiences in sustainability, and follow him on Twitter and Facebook.