If you are going to make content marketing a regular part of what you do, you need to set a blogging schedule (and stick to it). A blogging calendar can be a digital calendar, an excel spreadsheet, a physical paper calendar, or a series of post-it notes on your dry erase board. Whatever medium you [...]
Is it a clever crossover use of technology? Or potentially cumbersome and kinda lame? There are now QR codes that are automatically generated by MailChimp that lead scanners to a special page for signing up for your email newsletter. My initial reaction is that because this is still new, it's novel enough for early adopters [...]
For April Fools Day 2011, Lifehacker held an Online Scavenger Hunt using QR codes. A QR code (or Quick Response code) can launch any action inside a mobile phone; it can send you a text message, place a phone call, launch a video, direct you to a web page, or start an application. On Lifehacker's [...]
I had the great privilege to meet Gary Vaynerchuk last night at Powell's books. If you don't know who @garyvee is, get a Twitter account, already! Vaynerchuk is one of the most influential social media thought leaders online today. He has used social media as a business strategy, building relationships the way small-town economies had [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]