Hi Bill! Here’s my homework for class 2.
Time Log
I didn’t re-categorize into the categories in the workbook, but as you said during class, I do geek out on this sort of thing. Here’s last week:
Thursday I took off to be with my daughter, since it was her birthday. I always take my kids’ birthdays off from work, they really like that. Friday was a travel day, but I still got a considerable amount done.
Every week I log my hours in a spreadsheet, and run some calculations on my data, like so:
This is what I used as the basis for my answers to the following questions:
1. What surprised you?
When I added the column for % Billable, calculating how many hours I was working and getting paid by clients vs how many hours I was working overall, I was shocked that it sometimes got so low. I suspected there was a problem in early March, when I first ran the formula, and was shocked to find my billable % that week was 26%, even though i worked more than 40 hours that week.
2. How many hours did you spend on admin tasks?
14.5 hours last week. I counted my time in class with you as ‘admin,’ as well, since it’s not billable and not Outreach, my only other non-billable category (besides fitness, which I probably shouldn’t include in my total work output either – but it does improve my efficiency, so I’ll leave it in there for now.)
3. What should you do more of? Less of?
I should schedule more 90 minute blocks of client work. I should try to fit 3-4 into every day, and schedule my day around that.
I should do less email time – I buffer my days with an hour of miscellaneous time for emails and planning. If I cut that down to 45 minutes, just in the morning, I gain 1.25 hours that I can reallocate to client work.
4. What are you doing that you don’t want to do?
Prospecting. I’ve been running a sales pipeline pretty diligently over the past 45 days, and I’m kind of sick of it by now. Once I have a couple of my hotter prospects close, I can slow down on the biz dev.
5. Did the time you spent in your Marketing or Sales category produce sales?
I had an old client pop up and request some work, so I spent Friday morning setting up terms, scoping the project, and sending the invoice. She paid immediately. It wasn’t outbound sales, it was more just being available to handle the work as soon as the client was ready.
Job Descriptions
Person to hire
Digital content manager
# of hours per week:
15
Pay:
$35 per hour
General Position Summary
Manage social media accounts
Convert content to WordPress posts
Web research
Required Qualifications
English fluency
Preferred Knowledge and Experience
Basic HTML – making links
WordPress
Social Media
Copywriting
Essential Job Tasks
Create content for multiple social media accounts
Manage editorial calendars
Project management
My Job
# Hours spent:
35
Pay
$6,000/month
General Position Summary
Client management, project management, creative direction of digital marketing agency. Create proposals, manage client relationships, hire contractors and delegate or execute all required tasks for large-scale multi-phase projects.
Required qualifications:
Bachelor’s degree
Portfolio of recent work
Testimonials from clients
Working sales funnels to demonstrate expertise
Essential job tasks:
Create and manage content calendars
Create proposals
Marketing consultations
Targeted coaching
Digital strategy
Website review and design
…shit, I can’t write out all the things I do. There’s way more than this, and my lengthy service menu doesn’t even cover all of it.
Website Evaluation 1
Navigation – 4
Product – 3
Visual – 5
Other – 4