ES Logo – First Draft

First, let me make clear – these are drafts.

We can make many changes in the font, the colors, and even the concepts.

These three logo comps represent the fruit borne from exploration into the symbols of Earth and Star.

How they interact.

How they blend, to become ONE symbol.

None of these drafts are meant to be the logo in its entirety. These drafts represent the concepts that have made it through the first round of design, and now we’re going to look at these concepts placed together to see how they work (and how they don’t).

As you browse through these logo drafts, consider the following questions:

• White do I like about this logo?
• What do I not like about this logo?
• What else can the logo say, that is missing right now?